I have seen quite a few people who have not experienced counselling before, and I am encouraged that people are looking to counselling as a source of help.
I was never entirely satisfied with the BACP's own guide to counselling. Not that it isn't good, nor informative, rather my main concern was that it is a rather long read.
Secondly it is a guide to counselling generally, rather than a guide to how I practice as a humanistic counsellor, so as a consequence it has to be a bit of catch all.
One of the key elements to help make counselling successful for people who have never tried it before is having accessible information in everyday language which explains what to expect from counselling.